Product Care


First, set up your work area. Remove the shoelaces, use a high-quality horsehair shoe brush to scrub the uppers, and welt strips, of any superficial grime or dirt. For best results, we recommend using a high-quality cream polish such as Strap Beat polish before applying the polishing wax. A Choose a cream polish color that most closely matches your shoes.

Apply the cream with either an applicator brush or chamois/cotton cloth using small and slow circular motions. It is important that the cream works itself evenly throughout the entire shoe. Allow the cream to dry for about 20 minutes. Buff the entire upper with a horsehair brush to remove any excess cream.


Polish, Bluff, and Shine

The next step is to apply a high-quality polishing wax, Strap Beat, composed of natural ingredients like beeswax and turpentine. If you want to retain the original finish of your shoes, then choose a wax pigment that most closely matches your shoes. Before you re-lace your shoes, allow the polishing wax to dry.